Now, customers experience greater satisfaction with increased access to self-service pricing and configuration features, allowing them to customize and understand product pricing.
Morgan, Sales Internet
Manufacturing firm implements a digital sales portal to improve commercial engagement and connectivity.
Client context
The work begins with the operating reality.
Client
Morgan Corporation is a renowned American manufacturer specializing in the production of truck bodies and cargo van upfitting. Since 1952, Morgan has been a leading provider of innovative and customized solutions for various industries, offering durable and efficient transportation solutions.
EngagementManufacturing firm implements a digital sales portal to improve commercial engagement and connectivity.
IndustryManufacturing
SolutionsDigital Commerce
The challenge
What had to change
The Morgan Corporation employs a configuration-to-order approach, utilizing PC-based software for customized vehicle quotes. Facing challenges with system synchronization due to periodic upgrades, Morgan aimed to streamline processes by implementing a unified eCommerce system for internal and external sales reps, as well as direct-to-consumer channels.
The BlueAlly solution
How the work came together
BlueAlly collaborated with 2order.com (now Primus) to create a robust eCommerce system allowing complex quote management, customer-specific pricing, and multiple shipping addresses. Accessed via web browsers, the sales extranet streamlined processes for Morgan’s sales team and eliminated the need for additional software installation.
The results
What changed
For Morgan, the new sales extranet was a win for those involved in the sales process.
Outcome highlights
What the client gained.
Both internal and external sales teams utilize the same system as customers, fostering consistency and seamless collaboration.
The system eliminates the need for updates and duplication of efforts, leading to significant cost and time savings for the IT department.
No software installation or updates are required; users only need access to a browser. This simplifies accessibility and contributes to faster and more accurate configured product pricing, ultimately shortening the sales cycle and improving production scheduling.
Have a similar constraint?
We can start with the current state, the outcome, and the limits around time, risk, and budget.