Use the BlueAlly brand with clarity.
Assets and standards for clear use.
Identity essentials
Keep the system consistent
Ink
#040822Slate
#16324FBlue
#02A2FDGreen
#36BF78NamingBlueAlly BluePrint eCommerce
One word with capital B and A.
Capital B and P, reflecting the architectural idea behind the experience.
Lowercase e followed by capital C.
Need a different asset format?
The marketing team can provide approved files and guidance for a specific use.