Privacy Policy

Privacy Policy

Last Updated: February 4, 2024

Overview
We at BlueAlly (alternately, “BlueAlly”, “we”, “us” or “our”) respect your privacy and take your privacy seriously. This privacy policy (“Privacy Policy”) describes what personal information we collect about you, including how we use it, with whom we may disclose it, and what rights and choices you have regarding your personal information.

This Privacy Policy applies to personal information collected on our website located at https://www.blueally.com/ (the “Website”) and any other personal information that we may process in connection with our products, services, or otherwise (collectively, the “Services”). This Privacy Policy does not apply to the personal information of our employees, applicants, and independent contractors, which is subject to a separate privacy notice.

By using the term “Personal Information” in this Privacy Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could be reasonably linked, directly or indirectly, with you.

Changes to Our Privacy Policy
We may change this Privacy Policy at any time. The most recent version of the Privacy Policy is reflected by the effective date at the top of this Privacy Policy. All amendments to this Privacy Policy will be effective immediately upon providing notice thereof, which we may give by any means, including by posting a revised version of the Privacy Policy on the Website.

What Personal Information Do We Collect?
BlueAlly collects the following categories of Personal Information in connection with our Services:

• Identifiers, such as real name, postal address, unique personal identifier, online identifier, internet protocol address, account name, or other similar identifiers;
• Personal information described in Cal. Civ. Code Section 1798.80, such as name, signature, address, telephone number, bank account number, credit card number, debit card number, or other financial information;
• Commercial information, including products or services purchased obtained, or considered, or other purchasing or consuming histories or tendencies;
• Certain internet or other electronic activity information, described further in the “What Is Online Tracking” section of this Privacy Policy below; and
• Professional or employment-related information.

What Is Online Tracking?
When you visit our Services, BlueAlly and our third-party service providers may utilize cookies. A “cookie” is a text file that websites send to a visitor’s device to uniquely identify the visitor’s device or to store information or settings in the visitor’s device. Through utilizing cookies, we may collect information about how you interact with the Services. This may include information such as the dates and time you visit the Services, referring and exit URLS, how you interact with the Services, your browser type, and the domain name of your internet service provider. We may also collect information about the devices you use to access the Services, including your device make and model, IP address, geolocation information, operating system, and other unique device identifiers.

If you choose not to accept certain cookies, you may not have access to certain features of the Services. Your browser may be configured to reject cookies or notify you when a cookie is set. Certain state laws require that we indicate whether we honor “Do Not Track” settings in your browser concerning online tracking. We adhere to the standards set out in this Privacy Policy and do not monitor or follow any “Do Not Track” browser requests.

We use Hotjar Ltd. for session replay analytics, which allows us to record and replay an individual’s interactions with the Services. This helps us to better understand your needs, optimize and improve our products and services, and the end user experience. For more information about Hotjar, please visit https://www.hotjar.com/legal/policies/privacy/. To learn more about how to opt-out of Hotjar’s use of your information, please visit https://www.hotjar.com/policies/do-not-track/.

What Categories of Sources Do We Collect Personal Information From?
We may have collected the categories of personal information about you listed above either directly from you, from your devices, from our third-party service providers, from our suppliers, from resellers, or our affiliated entities.

How Do We Use Your Personal Information?
BlueAlly uses the personal information that we collect in connection with our Services for the following purposes:

• Providing the Services to you;
• Processing or fulfilling orders and transactions;
• Processing payments;
• Operating our Website;
• Improving our Services, user experience, and our business;
• Security purposes, including monitoring, risk assessment, addressing integrity and security issues related to the Services, and fraud and crime prevention and detection;
• Customer service and sending information that you request from us, including responding to inquiries or requests for information about or from us;
• Sending promotional, marketing, or advertising materials;
• Other business purposes, including, without limitation, verifying your identity, investigating complaints about the Services, and dispute resolution;
• Complying with law enforcement or a governmental mandate;
• Complying with any applicable legal requirements; and
• Engaging in other activities discussed under this Privacy Policy.

Do We “Sell” or “Share” Personal information?
BlueAlly does not “sell” or “share” personal information in connection with the Services, as such terms are defined under applicable data privacy law. Accordingly, we have not “sold” or “shared” your personal information to third parties within the past 12 months, and we do not have actual knowledge that we “sell” or “share” the personal information of consumers under the age of 16.

Who Do We Disclose Your Personal Information To?
BlueAlly may disclose all the categories of your personal data that we collect to the following categories of recipients:

• with our affiliates, which includes other businesses that are under common control with us or under our control;
• with our suppliers and service providers to provide business services for the purposes set out above, which includes our analytics provider;
• with professional advisors such as lawyers, auditors, bankers, and insurers, in the course of the professional services that they render to us;
• where required by law with law enforcement agencies, regulators, courts, other government authorities, or other third parties where we believe necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of any third party; or
• in the context of a transaction with potential transaction partners, service providers, advisors, and other third parties, such as in connection with a merger, asset sale, financing, liquidation, bankruptcy, or dissolution.

How Long Do We Retain Your Personal Information?
BlueAlly will only retain your personal information for so long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is permitted or required by law (such as tax, accounting, or other legal requirements).

What Choices Do You Have Regarding Your Personal Information?
When submitting personal information, corresponding, making requests for information, and otherwise interacting with BlueAlly and its representatives through or in connection with the Services, you generally choose what information to supply or submit, whether you wish to receive further information, and how you may be contacted. Please take care to share only such information as is needed or that you believe is appropriate. We or our third-party service providers may send you emails with more information regarding our products and services and promotional offers. If you would no longer like to receive emails from us, please unsubscribe by following the directions for unsubscribing in any such email you may receive from us. In connection with the online tracking on our Website, our cookie banner and certain browser tools may allow you to control the collection and use of information regarding your interaction with our Services.

What Rights Do You Have Regarding Your Personal Information?

This section of our Privacy Policy describes the rights of California residents regarding their personal information under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and its implementing regulations (collectively, the “CCPA”), and explains how to exercise those rights.

• Right to know. If you are a California resident, you have the right to know what personal information that we have collected about you, including: (1) the categories of personal information; (2) the categories of sources from which the personal information is collected; (3) the business or commercial purpose for collecting your personal information; (4) the categories of third parties to whom we disclose personal information; and (5) the specific pieces of personal information we have collected about you.
• Right to delete. If you are a California resident, you have the right to delete personal information we have collected about you, subject to certain exemptions.
• Right to correct. If you are a California resident, you have the right to correct personal information that we maintain about you.
• Right to not receive discriminatory treatment. If you are a California resident, you have the right not to receive discriminatory treatment for the exercise of your privacy rights under this section of our Privacy Policy.

BlueAlly does not use or disclose sensitive personal information outside the following purposes: (1) performing our service or providing goods; (2) detecting security incidents; (3) resisting malicious, deceptive, fraudulent, or illegal actions; (4) ensuring physical safety; (5) for short-term transient use, including certain non-personalized advertising; (6) maintaining or servicing accounts, providing customer service, verifying customer information, or providing similar services; and (7) verifying and maintaining the quality or safety of a service or product to improve, upgrade, or enhance a service or product. Accordingly, we do not provide the right to limit the use or disclosure of your sensitive personal information under the CCPA.

Please direct any rights requests by email to contact@blueally.com or by phone to (800) 886-5369. You may also authorize an agent to make such a request by contacting us, disclosing that they are your “authorized agent” and providing your last and first name in connection with the request. Before we can honor your requests, we may confirm that you or your authorized agent are the requesting party. In addition, depending on the type of request and the categories of the information subject to the request, we may request verifying information from the requesting party, such as identifiers already known to or collected by us.

How Do We Protect Personal Information Collected About You?
BlueAlly takes commercially reasonable measures to protect personal information collected on the Services, including limiting access to personal information to employees, contractors, service providers, and suppliers who need to know such personal information. Nevertheless, no security system, website, or platform is impenetrable. We cannot guarantee that your personal information will be secure.

Linked Websites
For your convenience, some hyperlinks may be posted on the Website that link to other websites not under our control. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of those websites or of any companies that we do not own or control. You should read that websites or company’s privacy policy to understand more about their privacy practices.

Children’s Personal Information
Our Services are intended for a general audience and are not intended for use by children under 13 years of age. We do not knowingly collect information about children or sell products to children. Consistent with the Children’s Online Privacy Protection Act, we will not knowingly collect any information from children under the age of 13.

Whom Can You Contact for More Information?
If you have any questions regarding this Privacy Policy or our privacy practices, please contact us at contact@blueally.com.